Brand Music Guide
The Sound of BOSS & HUGO
Embedded Files
This Brand Music Guide outlines the journey towards creating the new BOSS and HUGO sounds, using the HearDis! audio branding process. The following descriptions and mood songs introduce the music categories of BOSS and HUGO respectively and explain their use within the in-store music scope and beyond.
Content
Content
This guide is structured into the following six sections:
Overview
Explaining the audio branding processBOSS Music Category "Boldness & Attitude"
Moodsongs and brief descriptionBOSS Music Category "Confidence"
Moodsongs and brief descriptionHUGO Music Category "First-Name Basis"
Moodsongs and brief descriptionHUGO Music Category "Speaking straight"
Moodsongs and brief descriptionIn-Store Music Service
Details on the implementation of the in-store music service
Using the navigation menu on the left, each section can be accessed individually. Furthermore, the sections are connected through hyperlinks where suitable.
Music Rights
Music Rights
The brand music guide is intended for internal use only. Public performance and broadcasting of the included sample tracks is prohibited.
The songs presented in this guide serve as examples for the defined music categories. They are not licensed for any commercial use and the rights to the tracks have not been obtained for HUGO BOSS.
Any further use shall be licensed.
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