Brand Music Guide
Embedded Files
Music Category
"First-Name Basis"
To gain a comprehensive understanding of the brand sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the HUGO brand value "First-Name Basis" audible.
Moods
Moods
Music Characteristics
Music Characteristics
Mostly follows established dance & pop music structures
Incorporates latest musical trends
Leaves room for experimental effects
Musical performance may contain imperfections
Uplifting, simple rhythms
Friendly melodies and familiar harmonies
Electronic instrumentation and highly synthetic timbre
Tracks make expressive use of vocals or are instrumental
Essence
Essence
Like a friend talking to you on a first-name basis, this music category represents the more friendly and accessible side of the HUGO musical spectrum. With subtle experiments, an electronic timbre and roots in dance music, it sounds undeniably like HUGO but is still quite catchy and suitable for a wider audience.
The sound of the "First-Name Basis" category can be summarised as:
Innovative, electronic music with distinct pop appeal.
Innovative, electronic music with distinct pop appeal.
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