Brand Music Guide
Embedded Files
Music Category "Confidence"
To gain a comprehensive understanding of the brand sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the BOSS brand value "Confidence" audible.
Moods
Moods
Music Characteristics
Music Characteristics
Established song structures
Rather timeless
High production quality with subtle vintage elements
Medium tempo or relaxed rhythms
Catchy melodies and/or friendly harmonies
Clean musical performance
Rather warm and organic timbre
Tender vocals with subtle use of effects
Essence
Essence
This music category represents the more casual side of the BOSS musical spectrum. With its use of natural timbres and acoustic instruments it insinuates a more down-to-earth attitude which is timeless yet unmistakably contemporary.
The sound of the "Confidence" category can be summarised as:
Refined, laid-back pop with a down to earth attitude.
Refined, laid-back pop with a down to earth attitude.
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