Brand Music Guide
Embedded Files
Music Category "Boldness & Attitude"
To gain a comprehensive understanding of the brand sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the BOSS brand value "Boldness & Attitude" audible.
Moods
Moods
Music Characteristics
Music Characteristics
Established song structures with surprising elements
Slightly pushes the limits of current musical trends
High production quality
Clean musical performance
Uplifting, simple rhythms
Catchy melodies and/or friendly harmonies
Rather synthetic timbre
Soulful and/or intense vocals
Essence
Essence
This music category demonstrates the outgoing side of the BOSS musical spectrum. It pushes the limits in a positive way, embracing music that is independent yet catchy, danceable and electronic yet never aggressive.
The sound of the "Boldness & Attitude" category can be summarised as:
Catchy, yet refined pop with high dance appeal.
Catchy, yet refined pop with high dance appeal.
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