Brand Music Guide
Brand Music Guide
Music Category
"Speaking Straight"
To gain a comprehensive understanding of the brand sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the HUGO brand value "Speaking Straight" audible.
Breaks away from established dance or pop music structures
Incorporates vintage elements
High use of experimental effects
Musical performance often contains imperfections
Various, sometimes challenging rhythms
Rarely catchy melodies, sometimes even dissonant
Rather synthetic timbre with darker elements
Tracks make expressive use of vocals or are instrumental
This music category represents the more expressive side of the HUGO musical spectrum. The overall sound is innovative or even challenging, edging towards experimentation in structure, rhythm or instrumentation. Nonetheless, it incorporates sounds and ideas from past times or familiar styles and therefore manages to remain accessible.
The sound of the "Speaking Straight" category can be summarised as: